PPT - https://www.dropbox.com/scl/fi/u413z2bstjpdx878g09eo/Lecture-18-Conjoint-Analysis.pptx?rlkey=yyscrlm1mtq7twyko4exfzkmo&dl=0
Code - https://www.dropbox.com/scl/fi/7ac89xw5bvrk2zxxtd28r/Conjoint_Analysis.Rmd?rlkey=844o7dek1xsdmi4i22mvuk623&dl=0
Data (Customer choice): https://www.dropbox.com/scl/fi/uhjcc120pbkqua06g0npt/custchoices.csv?rlkey=4eqmnpr7amb1verl6rig25yq1&dl=0