Topic outline
- General
- Find Your Flow
Find Your Flow
Flow is an experience that completely consumes you - you are completely involved in the situation or task. The ego falls away, time flies and every action, movement, and thought follows inevitably from the previous one. Your whole being is involved, and you're using your skills to the utmost. Entrepreneurs need to find their flow - their interest and passion - have a deep immersion with it.
The state of flow described by athletes … how time can stand still or go by in a blink of an eye.
- Effectuation
Effectuation
A brief guide to Effectuation
View this learning snippet to get an introduction to Effectuation and the key ingredients of effectual reasoning. Compare them to the causal reasoning methodology that restricts the thinker to cause and effect. See how effectual reasoning comes naturally to entrepreneurs.
View this video to get an insight into:
Effectuation principle 1 - Start with the resources you have -Bird in Hand
Effectuation principle 2 - Define how far you can go -
Affordable loss
View this video to understand Effectuation principle 3 - Build collaborations with partners
View this video to understand Effectuation principle 4 - Learn to leverage contingencies
View this video to decipher the Effectuation principle 5 - Control the controllable. The four specific principles above represent different ways entrepreneurs interact with the environment to shape the future. Of course not everything can be shaped or controlled, but effectuation encourages you, as the pilot of your venture, to focus on those aspects of the environment which are, at least to a certain degree, within your control.
Learn more about the logic on which the principles of effectuation are based. Read the article below to learn about the experiment conducted by Dr. Sarasvathy to decode high performance entrepreneurship.
- Entrepreneurial Style 1
Entrepreneurial Style 1
- Watch this video to obtain an overview of different entrepreneurial styles.
- Entrepreneurial Style 2
Entrepreneurial Style 2
To help students understand their inherent entrepreneurial style, they would need to take the quiz available on the platform. This video gives you a preview of the 5 different styles and examples of real-life entrepreneurs who exhibit each of these styles
- Problems worth solving
Problems worth solving
Find the right problem - see this video to identify problems that can be converted into entrepreneurship opportunities
- Brainstorming
Brainstorming
The entrepreneurship journey is replete with roadblocks. To overcome these requires creative solutions which do not come by themselves. Guide students and conduct productive brainstorming sessions. View this video below to learn effective brainstorming techniques.
- Design Thinking
Design Thinking
Design is everywhere ...Say Hello to Design Thinking
Design thinking is not just a problem solving tool - it is a mindset. Watch this video to know more
Using design thinking and lean startup methodology can help entrepreneurs quickly transform their big idea from a rough sketch on the back of a napkin, into a real world products. See this video to learn how to get customer feedback and create effective prototypes
Introduction to Design Thinking
Learn more about the steps of Design Thinking through the specially created videos
Learn more about the steps of Design Thinking through the specially created videos
Learn more about the steps of Design Thinking through the specially created videos
Learn more about the steps of Design Thinking through the specially created videos
Learn more about the steps of Design Thinking through the specially created videos
- Customer Segment
Customer Segment
Watch this video to learn about how conduct a market segmentation exercise and identify the right customer segment for a product.
- Value Proposition
Value Proposition
Value proposition is the core reason for the customer to buy a product. Watch this video to identify and analyze customer pains and gains to provide products with unique value propositions
This video provides an insight into a tool - the value proposition canvas - that will help define customer needs and products & services.
- Business Model
Business Model
Watch this video to define the concept of the business models in a simple and elegant manner.
- Lean Start Up
Lean Start Up
The Lean Canvas Demystified - An article by Steve Blank.
Learn about the Principles of the Lean Start-up and find Live case studies to make your classroom more interesting.
Capture your business model in 20 minutes
When filling up your Lean Canvas, usually all that is written in the Lean Canvas blocks are just guesses or assumptions? Hidden inside your assumptions are your business risks. We need to find our riskiest assumptions to safeguard our start-up from going kaput.
Watch this video to see how Tesla countered their riskiest assumptions
View the lean Canvas for Air BnB
View the lean Canvas for Starbucks
Identify a local business. Meet and interview the entrepreneur and get their inputs on their business model. Take an A3 print out of the template enclosed. Now with your understanding of the Lean Canvas, map the business model on the Lean Canvas. If possible, share it with the entrepreneur again to refine and compare your understanding. Replot the Lean Canvas and carry your final Canvas to the class-room.
- Build your Solution demo
Build your Solution demo
A solution demo is the smallest possible solution that can stand in as an illustration for the actual solution that you're building. View this video to learn how to build a solution demo with the must have's and no-no's.
- Minimum Viable Product
Minimum Viable Product
A Minimum Viable Product is the smallest thing you can build that delivers customer value. Read this blog by Ash Maurya to clarify the concept of MVPs
Differentiate between Solution demo and MVP
- Sales Funnel
Sales Funnel
After confirming that the product has gained acceptance in the market, the next step is to convert potential customers into actual ones. While many potential customers enter the sales funnel, very few actually get converted into actual customers at the other end of the funnel. Read the material provided below to get an overview of the Sales funnel.
- Positioning
Positioning
How do we plant a product in the Customer's mind? Take the learnings from customer segments and segmentation and apply these to the marketing plan. Watch this video to see how -
- Branding
Branding
Brands are big Business … they reflect what the company stands for - watch this video to see how branding has evolved over the years.